A new look, and a public site that loads fast

Two products wearing different clothes

The app and the public site had drifted apart: close enough to look like a rendering difference, far enough that a screenshot from one did not match the other. The secondary colour steps were literally different values.

What changed

• One source of truth for brand colours and type, read by both the app and the public pages, with contrast measured rather than assumed.
• The public pages are prerendered static files. No framework is downloaded to read them, and the text is in the HTML, which matters for anybody reading the site through a search engine or an assistant.
• Public pages hold the light colour scheme rather than following the device, because a marketing page rendered in a dark theme it was never designed against looked broken rather than dark.
• Twenty-four generated landing pages became a handful of written ones. Pages with nothing distinct to say stayed thin no matter how the copy was rewritten, which is a lesson worth keeping rather than a page count worth restoring.